Sony’s profit drops 29% due to chip issues, but PS5 target remains at 25 million units.
Sony reported a 29% decrease in operating profit during the fiscal second quarter, primarily attributed to challenges in its imaging sensor or chip business. This drop in profit was in contrast to market expectations and significantly impacted the company’s operations.
In terms of financial performance, Sony’s revenue for the quarter reached 2.8 trillion yen (approximately $18.5 billion), which represented an 8% increase compared to the previous year. However, it fell short of the 2.87 trillion yen expected by analysts.
The operating profit for the quarter amounted to 263 billion Japanese yen, significantly lower than the projected 304.4 billion yen. This marked a substantial 29% decrease compared to the same period in the previous year.

The decline in profit was mainly attributed to the challenges Sony’s imaging sensor business faced. Furthermore, profit declines were noted in its financial services and entertainment, technology, and services divisions. Sony’s chip division experienced a significant profit decrease of over 28% during the fiscal second quarter.
Sony is a key supplier of camera chips to major consumer technology manufacturers, including Apple, which utilizes Sony’s semiconductors in its iPhones. Therefore, any setbacks in the chip division can have ripple effects across the tech industry.

Despite the dip in profit, Sony raised its sales forecast for the entire fiscal year. The company now anticipates total sales of 12.4 trillion yen, up from earlier forecasts of 12.2 trillion yen.
This optimistic outlook is largely attributed to favorable foreign exchange rates. The weakening of the Japanese yen against the U.S. dollar has been advantageous for Sony, as the majority of its income is generated outside of the United States.
Sony also credited the improved revenue forecast to the anticipated strong performance in its video game, music, imaging, and sensing solutions businesses.
The company expects its game and network services division, responsible for the popular PlayStation console, game studios, and gaming networks, to achieve higher-than-expected sales throughout the fiscal year, thereby boosting overall performance.

One significant factor contributing to this optimistic outlook was the successful launch of the game “Marvel’s Spider-Man 2,” which is exclusive to the PlayStation 5 (PS5) platform. The game achieved record-breaking sales, with over 2.5 million copies sold in its first 24 hours. This remarkable performance made it the fastest-selling PlayStation Studios game in history for a 24-hour period.
Additionally, Sony reported an increase in the sales of the PS5 console, selling 4.9 million units in the fiscal second quarter, up from 3.3 million units in the fiscal first quarter. Furthermore, the company expressed confidence in achieving its target of shipping 25 million PlayStation 5 units in 2023.
This announcement was highly anticipated by analysts and investors, as the performance of the PS5 is closely monitored in the gaming industry.
Sony’s financial results came shortly after Nintendo reported better-than-expected sales and profit in its fiscal second quarter, driven by the success of the “Super Mario Bros. Movie” and the highly anticipated release of “The Legend of Zelda: Tears of the Kingdom” game.

In an interview, Sony’s Eric Lempel noted that this year would mark the first time the PS5 is “fully stocked” following supply chain challenges that plagued the company in 2020 and 2021.
At the PS5’s launch in 2020, Sony, like many other companies, faced supply chain issues that prevented them from meeting consumer demand. Lempel emphasized the company’s dedication to ensuring that more consumers have access to the console.
To provide context, Sony’s results for the fiscal first quarter indicated a 33% increase in revenue compared to the previous year, reaching 3 trillion Japanese yen. However, there was a significant 31% year-on-year drop in profit to 253 billion yen.
The decline in profit was attributed to weaknesses in the company’s financial services and pictures division, partly due to strikes carried out by the Writers Guild of America and other unions protesting against the use of artificial intelligence to generate movie scripts. Sony anticipates that these strikes will impact its financial performance in the next fiscal year but is actively engaged in cost control measures to mitigate these effects.








